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Brand Manager (Open to all)
Midrand, Gauteng
Posted 05 September 2018

Job Details

Job Description

Brand Manager (Open to all)

Area: Midrand

Package: negotiable up to R850000 CTC P/A

Job Purpose

To develop, manage and sustain multiple profitable added-value brands and/or products across categories by understanding, anticipating, creating and meeting consumer needs.


  • External environment: market size, trends and growth drivers, competitors, customers, shoppers & regulatory understanding
  • Internal environment: business strategy alignment, segmentation, brand roles and positioning, sales and customer performance, brand blueprints, SWOT analysis, innovation opportunities
  • Category opportunities and challenges, category strategy review, category performance, budgeting, pricing strategy, customer and channel plans, communication and activation, innovation pipeline and concept development
  • Conduct relevant research to confirm category strategy
  • Analyse and understand relevant market/sales data to gain insights and track performance vs targets
  • Monitor competitor intelligence reports
  • Lead forecasting
  • Manage income statement and margins – Full P&L Responsibility
  • Lead and work with cross functional teams
  • Strategic sales and channel involvement to successfully implement channel/customer requirements
  • Manage marketing budget, brief agencies and implement successful campaigns
  • Custodian of innovation including feasibility studies and implementation to achieve sales targets
  • Ensure consumer complaints are effectively resolved



  • Business / Marketing Degree or IMM Diploma
  • 5 - 7 years’ experience in a Brand Manager Position
  • Advanced skills in Excel, PowerPoint and Word


Core Competencies

  • Strong financial acumen
  • Strong analytical and presentation skills
  • Ability to influence, persuade and sell ideas to top management
  • Strong ability to make decisions and take action
  • Leadership and assertiveness skills
  • Ethical and trustworthy
  • Team player
  • Detail oriented
  • Planning and organizational skills
  • Perform under pressure
  • Strategic big picture thinker
  • Solution oriented
  • Passionate and drive to succeed
  • Self-motivated and entrepreneurial